I’m a social media strategist and content creator with a passion for helping brands grow authentically through storytelling. With expertise in managing digital campaigns, producing high-performing short-form video content, and mentoring others in platform growth, I bring a balance of creativity and data-driven strategy. From paid ads to organic community engagement, I specialize in crafting content that not only captivates but converts—building meaningful connections between brands and their audiences.

Evan Carpenter
San Diego, CA
(214) 701-2442

Social Media Marketing Specialist

Proficiencies & Achievements

I started my professional career in social media 7 years ago as a small business owner of a wedding photography brand (Evan Carpenter Photography). In just 2 years I was able to scale my business to nearly 6 figures through social media marketing & content curation. I developed skills in trend analysis, market ad testing, project management (CRM), and content scheduling. 

5 years into ECP I decided to branch off and build a separate personal brand focused in a vastly different niche, Vanlife. Building on my skills developed from ECP, I grew a community of nearly 50k followers in less than 1 year. I quickly started to secure high-paying UGC & brand partnership contracts creating content for campaign activations in the outdoors space.

While content & creativity is at the forefront of my achievements, I get there through a deeply analytical mindset. I have become an expert at efficiently creating content that engages community, as well as quickly analyzing data and trends to make sure I'm always pointed in the right direction.

Scaled brand from 0 to ~50k+ followers in less than 12mo with sustained ~1M in average monthly reach

Developed partnerships with leading brands on UGC & Promoted content: Black Diamond, Cotopaxi, Ruffwear, Dove, Maui Jim, Stio, JetBoil, Chubbies, etc.

Collaborated on/created activation campaigns with monthly ad spend ~$10k

Developed 1:1 mentorship program on platform growth and personal brand development

Proficient in analyzing ad-performance with Meta Ads Manager & Google Ads Manager

Managed MCM content calendars across multiple simultaneous campaign activations

Collaborates laterally with influencers and community leaders to strengthen campaign reach

Specializes in analyzing KPI's such as ROAS, CTR, CPC, etc.

Comfortable in CRM project management softwares

SEO proficiency through copywriting, content, & multi-channel credibility building

7 years of professional photo/video production experience

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Website SEO & Developing skills
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Scaled Wedding Photography brand to 6 figures in 2 years 
(View ECP Photography Brand Here)

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Portfolio

Whether through UGC, organic content, or collaborative partnerships, I understand how to create, analyze, and manage, engaging content that leads to brand growth and community interaction.